Launch Email Marketing, Eucalyptus Mint Mist
New product, fresh scent, straight to the inbox.
FreeTheRoots creates natural products for hair, scalp, and skin. The New Product Alert campaign introduces the Eucalyptus Mint Mist, an Aloe Hydrating Mist with essential oils and aloe leaf juice to hydrate, balance oiliness, and eliminate odors.
The responsive email combines a botanical hero with product photography, an alert strip, a benefits block with thumbnails, a green feature card, urgency copy, and lime green CTAs, aligned with the brand's natural identity.
What changed
The mist launch needed inbox urgency without losing the botanical look.
1 week
New product alert email
Launch
Eucalyptus Mint Mist
CTAs
Benefits and purchase in one flow
How we worked
Alignment
We aligned product alert, benefits, and the brand's natural tone.
Production
Newsletter with hero, thumbnails, and CTAs, visually reviewed.
Delivery
Launch email ready to send.
Deliverables
- Responsive launch newsletter
- Hero, benefits, and conversion CTAs
- Layout aligned with FreeTheRoots identity
Emails
More projects
Next step
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