Email Marketing, Kit Onboarding Sequence
From inbox to first dollar, without getting stuck on English.
Freelas na Gringa is a course teaching Brazilian designers how to freelance in the international market. We designed and wrote a 4-email onboarding sequence in Kit (ConvertKit) to welcome, guide, and engage new students.
The flow welcomes students, guides their first action (creating a Figma ID Card), helps them start prospecting international clients, and addresses the #1 objection: English fluency.
The visual identity uses navy blue with 3D icons and a direct tone, supportive but no-nonsense, aligned with students who want practical results in the global market.
What changed
Students stall on English and the first client if onboarding is only institutional.
10.7%
Average open rate
4.5%
Welcome-email click rate
4 emails
Kit onboarding
11 unsubscribes among 932 active subscribers.
How we worked
Alignment
Flow for welcome, ID Card, prospecting, and the English objection.
Production
Copy and design for 4 emails, Kit automation.
Delivery
Sequence live, with high retention for educational onboarding.
Sequence results
The automation ran in Kit with staggered timing, from welcome to the English email, keeping engagement high during the first days of the course.
943
Sends per campaign
10.7%
Average open rate
4.5%
Click rate on welcome email
Only 11 unsubscribes across 932 active subscribers, strong retention for an educational onboarding sequence.
Deliverables
- 4-email Kit sequence (design + copy)
- Staggered onboarding automation
- Navy blue visual identity with 3D icons
Emails
More projects
Next step
Want a partner at this level for your business?
Tell us where you are and what you need. Within 24h we reply with suggested scope or a call invite.