Email Marketing — Kit Onboarding Sequence
From inbox to first dollar—without getting stuck on English.
Freelux is a course teaching Brazilian designers how to freelance in the international market. We designed and wrote a 4-email onboarding sequence in Kit (ConvertKit) to welcome, guide, and engage new students.
The flow welcomes students, guides their first action (creating a Figma ID Card), helps them start prospecting international clients, and addresses the #1 objection: English fluency.
The visual identity uses navy blue with 3D icons and a direct tone—supportive but no-nonsense, aligned with students who want practical results in the global market.
Sequence results
The automation ran in Kit with staggered timing—from welcome to the English email—keeping engagement high during the first days of the course.
943
Sends per campaign
10.7%
Average open rate
4.5%
Click rate on welcome email
Only 11 unsubscribes across 932 active subscribers—strong retention for an educational onboarding sequence.
Deliverables
- 4-email Kit sequence (design + copy)
- Staggered onboarding automation
- Navy blue visual identity with 3D icons
Emails
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