What you get with this service
Diagnosis and strategy
We understand where the brand is: or starts: what you want to achieve, and who you speak to, before designing logo or palette.
Positioning and tone of voice
Brand territory, personality, and narrative that guide naming, visuals, and communication across channels.
Complete visual identity
Logo, palette, typography, iconography, and applications: a coherent system for digital, print, and touchpoints.
Brand guidelines and final delivery
Guidelines, asset library, and mockups: a brand ready to run the business or rebrand at the level you envision.
Outcomes we aim for together
Every deliverable is meant to move the business and be ready to use.
New brand or rebrand with clear direction
Defined positioning and tone of voice
Logo, naming (when needed), and visual system
Brand guidelines for team and partners
Materials ready to launch or reposition
What we typically deliver
Diagnosis and strategic brief
Positioning and tone of voice
Naming (when in scope)
Logo and visual system
Complete brand guidelines
Mockups, assets, and export package
Typical timelines
Every project has its own scope: these are typical timelines when content and approvals move at the agreed pace.
1 a 2 weeks
Diagnosis and strategy
Goal alignment, context and competitive analysis, territory and tone definition: the base to create or reposition with rigor.
2 a 4 weeks
Visual identity
Naming (if needed), logo concepts, palette, typography, and applications: with review rounds until approval.
1 a 2 weeks
Guidelines and delivery
Brand guidelines, asset library, mockups, and final package: ready for site, social, print, and partners.
Related projects
Belin cases in visual identity, naming, and brand building.
Recommended reading
Articles on process, tools, behind the scenes, and when Framer beats other stacks.
Rebranding da Íntegra Estratégias: de consultoria operacional a marca estratégica
Rebranding completo da Íntegra: identidade, aplicações e site para consultoria em 16 estados — mais estratégica e humana.
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Do zero à Stratto: os bastidores da construção de uma marca séria sem ser genérica
Do zero à Stratto: como construímos uma marca séria e memorável, sem cair nos clichês de consultoria financeira.
Read articleIdentidade visual para marcas de serviço: o que entregar além do logo
Tom, templates e manual prático para consultoria, saúde e B2B — aprendizados do rebranding da Íntegra.
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Frequently asked questions
Straight answers before we start the conversation.
Yes. Full identity for startups or modernization of existing brands: diagnosis, positioning, visuals, and guidelines, matched to business stage.
When in scope, yes. We develop name options aligned to positioning and run basic availability checks before the final choice.
We focus on design and visual system. We refer legal partners for registration when needed.
Yes. We audit existing materials, fix inconsistencies, and formalize rules: ideal as an extension or guidelines-only project.
Ready to talk about this service?
Tell us where you are: fixed project or ongoing partnership. We reply with scope and next steps.