Íntegra Estratégias: Complete Rebranding

Role: Brand & Rebranding
Industry: Finance
Duration: Complete rebranding

We structure the future we want to see.

Íntegra Estratégias structures high-impact businesses for public and private organizations—present in 16 states, with 70+ projects and R$ 5+ billion in projected investments. In 2025, the brand needed to reflect that consolidation: less operational, more strategic; less distant, more human.

The purpose is clear: turn complexity into clarity and technical projects into real impact on people's lives—with excellence, integrity, and long-term vision.

We developed the complete rebranding—visual identity, brand manual, applications, OOH media, and the site at integraestrategias.com.br.

Golden circle

Keywords

Íntegra Estratégias

The rebranding consolidated the name Íntegra Estratégias, replacing Íntegra Estruturações e Estratégias.

Íntegra carries the company's core value: integrity. It derives from the Latin *integer*—"whole, complete, intact"—and communicates an integrated view of projects, with transparency and genuine commitment.

Estratégias positions the consultancy beyond operational PPP work: breadth, systemic thinking, and long-term vision. Together, Íntegra Estratégias expresses the structuring of complex businesses with excellence and integrity.

Structuring businesses, transforming lives.

The slogan connects what we do with the impact we generate: "structuring businesses" communicates technical expertise and the company's expanded positioning; "transforming lives" elevates the message from technical to human.

It balances rationality with purpose—excellence in structuring and a genuine commitment to social development.

Mission

To provide innovative business solutions and project management, communication, and economic-financial modeling services that drive client success, promoting sustainable development, governance, and national economic growth.

Vision

To be a recognized leader in business solutions, project management, and communication, building a legacy of excellence and innovation. To be a reference in PPPs, expanding global reach with a commitment to sustainability and social development.

Values

Excellence, innovation, and governance in delivery; social responsibility, sustainability, and national development in impact; ethics, strategic partnerships, and information security in relationships.