What you get with this service
Meta Ads and Google Ads, one strategy
We build prospecting, remarketing, and conversion campaigns across Facebook, Instagram, and Google (Search, Display, Performance Max). We pick channels by your goal and budget, not by trend.
Proper tracking: GTM, GA4, and pixels
We install and configure Google Tag Manager, GA4, Meta Pixel, and Conversions API. Without reliable tracking there's no optimization: we make sure every event (lead, purchase, contact) is measured correctly.
Data-driven optimization, not guesswork
We track CPA, ROAS, CTR, and conversion rate weekly. We test creatives, audiences, and landing pages, cutting what underperforms and scaling what delivers.
Ad, page, and creative aligned
The same team running traffic handles creative and the landing page. Ad, promise, and destination speak the same language — raising conversion and lowering cost per lead.
Outcomes we aim for together
Every deliverable is meant to move the business and be ready to use.
Active campaigns with a clear goal and budget
Reliable lead and sales tracking (GTM + GA4)
Cost per result monitored week over week
Clear report on what to invest, cut, and scale
What we typically deliver
Media planning and campaign structure
Google Tag Manager, GA4, and conversion pixel setup
Meta and Google Ads campaign creation and setup
Creative, audience, and landing page testing
Ongoing optimization and monthly performance report
How paid traffic works, step by step
Since we're handling your money, every step is transparent: you know what we'll measure, how much you'll invest, and where it's going before a single ad goes live.
Step 1 · Discovery
Understand your business and goal
Before talking budget, we understand what you sell, who your audience is, and what counts as a result for you: a lead, a WhatsApp message, an in-store sale. Without that alignment, ads become spend with no direction.
Step 2 · Goal
Define the goal and metric
Together we set the metric that guides everything — for example cost per lead or return on ad spend (ROAS) — and define what success looks like. That agreement tells us whether the money is being well spent.
Step 3 · Budget
Define the budget and where to invest
With a clear goal, we define how much to invest and how to split it across Meta Ads and Google Ads. We always keep it separate: the ad spend (which is yours, straight to the platforms) and our management fee.
Step 4 · Measurement
Install the tracking
We set up Google Tag Manager, GA4, and pixels to measure each lead and sale accurately. That's what lets us truly know which ads brought results — not guesswork.
Step 5 · Launch
Create and launch the ads
We build creatives and audiences, structure campaigns, and go live with controlled budget. We start with a learning period so platforms gather data before scaling the investment.
Step 6 · Follow-up
Monitor, optimize, and report back
We closely watch which ads are getting attention and converting and which aren't: we cut what underperforms and double down on what returns. You get a report showing where every dollar went and what's next.
Frequently asked questions
Straight answers before we start the conversation.
It depends on the channel and goal. We help define a realistic media budget for your niche and clearly separate ad spend from the management fee. What matters is starting with enough budget to gather data.
It's the tool that organizes your site's tracking codes (tags) without needing a developer for every change. With GTM + GA4 we can measure where leads come from and optimize campaigns with real data, not estimates.
Yes. As a design studio, we create the creatives (static and video) and the landing page aligned with the campaign. We can also run traffic from assets you already have.
The first weeks are learning: platforms need data to optimize. We usually have a consistent read on cost per result from the first month, adjusting budget and creatives as the numbers come in.
Ready to talk about this service?
Tell us where you are: fixed project or ongoing partnership. We reply with scope and next steps.