Name, brand, and site for financial BPO in 4 weeks
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The consultancy existed. The name and the brand did not.
The project started with no naming: a financial BPO consultancy that needed to look as solid as its delivery to CFOs.
In 4 weeks we went from the name to brand, social, and a live site at strattogestao.com.br, with deep blues and stable type, without looking like a traditional bank.
What changed
Without a name or identity, the consultancy could not present itself with the same confidence as the operation.
4 weeks
From naming to a live site
Brand
Name, identity, and social
Live
strattogestao.com.br
How we worked
Alignment
The project started with no name: the consultancy needed identity at BPO level.
Production
Naming, brand, social, and site in 4 weeks, with checkpoints on each front.
Delivery
strattogestao.com.br live.
Deliverables
- Naming and visual identity
- Social media content
- Landing page on Framer
Identity
Logo, colors, typography, and base pieces that support every touchpoint of the consultancy.
Brand application
Polo, merchandise, stationery, social media, and email signature, identity applied across everyday physical and digital touchpoints.
Website
Landing built to convert: clear services, proof of method, and a visible CTA on mobile and desktop.
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