Social Media for a Hormonal Wellness Brand
View project (opens in a new tab)Instagram content that educates and converts.
Marea Wellness makes the PMS Elixir and builds a community around women's hormonal health, education, free resources, and nutritional support.
This case collects Instagram feed pieces: educational carousels, engagement CTAs, and promotion of the brand pillars, podcast, workshops, functional testing, and product.
What changed
The hormone community needed a feed that educates and points to product, podcast, and workshops.
Feed
Carousels and engagement posts
Education
Elixir, podcast, and tests
Partnership
Continuation of UI and email
How we worked
Alignment
Editorial plan for brand pillars: product, education, and community.
Production
Terracotta carousels with CTAs and keywords for comment automation.
Delivery
Pieces published on Marea Instagram.
Deliverables
- Instagram graphic design
- Educational carousels and engagement posts
- Keyword CTAs for comment automation
Feed carousels showcasing brand resources, from the PMS Elixir to the Flow State podcast, with terracotta, peach, and Montserrat typography.
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