Full Brand, Editorial, Website & App for an Australian Marketplace
A brand built to turn relocatable houses into a complete marketplace.
Created in Australia in 2023, House Relocation Marketplace connects relocatable homes, buyers, and specialists through one experience for discovery, education, and negotiation.
The project covered the brand’s complete presence: visual identity, style guide, eBooks, whitepapers, campaign materials, social content, responsive website, and marketplace app.
What changed
Bring clarity and trust to an unfamiliar category while keeping one consistent identity from educational content to product journeys.
5 fronts
Brand, editorial, campaign, web, and app
2023
Project developed in Australia
1 system
Integrated visual experience
How we worked
Define
Positioning and identity made house relocation recognizable, approachable, and trustworthy.
Explain
Editorial hierarchy, infographics, and long-form publications simplified the process.
Connect
Responsive website and app journeys supported search, listings, conversations, and offers.
Deliverables
- Complete visual identity and style guide
- eBooks, whitepapers, and media releases
- Responsive institutional website and marketplace
- Mobile app, user flows, and interfaces
- Social media, app store, and outdoor campaign assets
Overview
An integrated view of the ecosystem, from brand foundations to the digital experience.
Identity and brand presence
Deep blue, vivid green, and a mark combining architecture with circularity stay consistent across guidelines, stationery, and campaigns.
Letterheads
A professional correspondence system applies the identity with hierarchy, readability, and consistency across multi-page documents for industry partners.
eBooks
The collection turns technical, financial, and environmental subjects into accessible narratives. Clear covers introduce each topic, while three complete publications offer reading experiences from 13 to 58 pages.
Media release
Two complete releases introduce the marketplace proposition to agents, developers, and prospective buyers. The editorial hierarchy keeps long-form copy clear, professional, and ready for distribution.
Social media
The identity extends across LinkedIn, Instagram, and app-store launch communication, preserving a consistent message and presentation for each channel.
Website and marketplace
The website introduces the category, educates its audience, and leads into house discovery. The language remains clear from institutional content to listings across desktop, tablet, and mobile.
App and product experience
The experience covers onboarding, discovery, property details, listing creation, messaging, and offers.
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